What does a strong performance for an e-commerce brand look like in the wake of the pandemic?
According to a recent article from Retail Dive, Overstock saw a 109% year-over-year increase in revenue for Q2 of 2020. Worth noting is how the category of home furnishings, in particular, have performed the strongest for the brand.
This shouldn’t come as too much of a surprise. Data on CCINSIGHTS shows just how much growth e-commerce (in terms of revenue) has seen since January.
The dominance of e-commerce players like Overstock are a testament to the changes in consumer shopping trends caused by the pandemic.