Many speculated the timing of the announcement on May 10th was to avoid the nation letting their guard down over a bank holiday weekend with perfect weather. But nevertheless, citizens of the UK were left wondering what the specifics of the announcement would be, which seemed to cause a plateau in e-commerce growth relative to the record movement of the past few weeks.

Now that the announcement has been made that some shops will reopen as early as 1st June, we’ll be keeping a close eye to see if the UK follows the trend of other lockdown-relaxing European nations that have seen e-commerce growth sink back towards pre-lockdown levels. That will help us to understand to what extent this shift in consumer behavior towards buying online will become a ‘new normal’.