Last week, after almost 2 months of lockdown, several retailers re-opened their doors, and Australians were quick to flock to shopping centers and support their favorite stores. While the next few weeks will determine whether Australians continue to shop online or if the recent incline was a phase, so far, trends show no change in online activity.  

Australians lining up outside department stores may represent a positive move in the direction of normalcy for retail. However, with all the new online shoppers now in the market, it’s essential that businesses continue to optimize their e-commerce strategy moving forward.