Although the potential for continued economic recovery in the US is being threatened amid a resurgence of COVID-19 cases, Europe is poised for a better-than-expected recovery.

Retail first began to rebound back in May, and as stores continued to re-open (with necessary precautions taken), consumer appetite for goods and services came back strong. Data from ccinsight indicates a slow but steady recovery for retail in Europe. As reported in this article from Quartz, Holger Schmieding, chief economist of Germany’s Berenberg Bank, said, “the consumer rebound has been stronger than expected.” 

This bodes well for retailers throughout Europe who are looking to take advantage of newly acquired e-commerce customers and drive them to their brick-and-mortar stores.