Over the last few months, many brick-and-mortar retail customers have tried online shopping for the first time. This has resulted in a reduced customer acquisition cost for online retailers.
Online retailers need to provide the best experience during and post-purchase to retain and grow their active customer base. So what strategies are in place to retain their newly acquired first-time customers?
Kogan.com is benefiting the most from this acquisition trend. Between April and June of this year, the Australian online retailer saw over 300,000 new customers. But how many of these customers will make a repeat purchase in the weeks/months to come?
The good news is, plenty more online retailers are seeing similar trends, as overall e-commerce sales for the country are at 100% year-over-year increase. Expect e-commerce sales to remain elevated for the rest of the year, even as retail stores begin to open.