In the midst of the pandemic, many industries struggled. Others thrived. But Fashion has been an interesting one to watch.

Online retailers in particular were quick to react during the retail crisis. They changed the type of products that they promoted, switching from their Autumn collections at the time to comfortable and sophisticated loungewear. 

Watching the market, changing strategies during tough times has really helped many fashion retailers keep afloat while their physical stores were inaccessible. Despite the country returning to normality, fashion enthusiasts are still quite comfortable to remain in their sweats, and many businesses are happy to embrace that as a new norm.

➡️ Learn how retailers are driving business results post-pandemic by using a digital-first strategy.