Fashion brand Mango supports the omnichannel retail model by sharing e-commerce revenue with franchise stores throughout Europe.
Data Observations - Europe
Our global teams observe the data daily and provide insights based on the trends they detect and the current situation in their respective countries.
As stores throughout Europe are starting to reopen, economists and forecasters are optimistic about retail's recovery in the region.
As revenue from online retail increases, large global retailers like Zara are closing stores to focus on online sales and e-commerce growth.
Sweden's lack of precaution in implementing lockdown restrictions may impact retail and e-commerce as neighboring countries move toward reopening businesses.
With the easing of social distancing restrictions, consumers are no longer buying tripods and home office equipment, and instead, are focusing on outdoor activity products.
News that the UK’s Prime Minister would make an announcement on May 10th about relaxing the country’s lockdown measures tempered e-commerce revenue growth, leveling out at just under 150% YoY.