In response to e-commerce growth and changes in consumer shopping trends, Australian retail brands are making major investments to improve their e-commerce capabilities.
Data Observations - Australia
Our global teams observe the data daily and provide insights based on the trends they detect and the current situation in their respective countries.
Increases in online retail and e-commerce growth have ushered in a new set of customer expectations and consumer shopping trends.
During COVID-19, retailers reacted to consumer shopping trends quickly and changed their promotional focus from seasonal products to loungewear.
Online retail and e-commerce in Australia have seen a drop in revenue since stores began reopening throughout the nation, but will this trend continue?
As stores in Australia begin to re-open after two months of lockdown, trends show that, so far, there are no changes in online activity. But this may change going forward.
Due to the growth in online shopping and e-commerce, many brands will re-prioritize their digital marketing strategy going forward, and consider abandoning offline retail for good.