Many e-commerce brands have seen growth in revenue and customers during COVID-19. But as stores reopen, customer retention will be crucial.
Data Observations - APAC
Our global teams observe the data daily and provide insights based on the trends they detect and the current situation in their respective countries.
In response to e-commerce growth and changes in consumer shopping trends, Australian retail brands are making major investments to improve their e-commerce capabilities.
Increases in online retail and e-commerce growth have ushered in a new set of customer expectations and consumer shopping trends.
During COVID-19, retailers reacted to consumer shopping trends quickly and changed their promotional focus from seasonal products to loungewear.
As the threat of COVID-19 in New Zealand is reduced, rapid e-commerce growth slows down. Yet average order value remains consistent.
Increasing warm weather and easing of social distancing drives consumer shopping trends, with outdoor activity products seeing a huge boost in sales.