Emarsys created to help businesses by drawing from the e-commerce and retail data of more than one billion consumers and 2500 brands worldwide to provide an up-to-date view and trends of the economic impact of the COVID-19 pandemic on online retailers

Data Observations View all observations

Our global teams observe the data daily and provide insights based on the trends they detect and the current situation in their respective countries.

The data behind the need for omnichannel

Omnichannel businesses in Singapore have seen a noticeable consumer shift toward e-commerce, which benefits brands dealing with store closures.

The data behind the need for omnichannel
In a recent webinar, we looked at how to bridge the gap between online and offline channels. The data couldn’t...
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Year-Over-Year Growth Rate of Online Transactions

This map illustrates how pure play e-commerce and retailers (online activity) are performing in the last 7 days compared to the same period last year (pre-COVID19 outbreak). For example, the growth rate shown on the map for U.K is calculated in the following way: orders in the last 7 days divided by the orders in the same period last year.

  • Pure e-commerce - all sales across website, mobile, web, and app, of brands who trade purely digitally.

  • Retail (online activity) - digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores.

  • Fashion and Accessories:

    Clothing & Accessories, Baby, Childrenswear and Toys

  • Sport and Hobbies:

    Sports & Outdoors, Motors, Electronics, Collectable, Art & Hobbies

  • Home and Leisure:

    Seasonal, Media & Entertainment, Food & Beverage, Home & Garden, Health & Beauty, Pet Care, Home Office, Business & Industrial

  • Revenue - online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily.

  • Orders - number of online transactions (includes desktop, mobile, and tablet) - aggregated and updated daily.

  • Average Order Value - Online sales revenue divided by number of online transactions (includes desktop, mobile, and tablet) - aggregated and updated daily.

Current status (last 7 days)

Disclaimer: As with any data project and visualizations there will be some deviations with a project of this scale. There are some cases where certain geographies or certain categories are disproportionately affected by our data set... Learn more.

Dealing with the COVID-19 Economic Impact

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Exchanging ideas helps businesses discover and focus on the strategies necessary for a quicker recovery. To help address our current situation, we have compiled a wide range of practical ideas, use cases and useful articles from trusted sources.

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