COVID-19

COMMERCE INSIGHT

Emarsys created CCInsights.org to help businesses by drawing from the e-commerce and retail data of more than one billion consumers and 2500 brands worldwide to provide an up-to-date view and trends of the economic impact of the COVID-19 pandemic on online retailers

Data Observations

Our global teams observe the data daily and provide insights based on the trends they detect and the current situation in their respective countries.

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Year-Over-Year Growth Rate of Online Transactions

This map illustrates how pure play e-commerce and retailers (online activity) are performing in the last 7 days compared to the same period last year (pre-COVID19 outbreak). For example, the growth rate shown on the map for U.K is calculated in the following way: orders in the last 7 days divided by the orders in the same period last year.

  • Pure e-commerce - all sales across website, mobile, web, and app, of brands who trade purely digitally.

  • Retail (online activity) - digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores.

  • Fashion and Accessories:

    Clothing & Accessories, Baby, Childrenswear and Toys

  • Sport and Hobbies:

    Sports & Outdoors, Motors, Electronics, Collectable, Art & Hobbies

  • Home and Leisure:

    Seasonal, Media & Entertainment, Food & Beverage, Home & Garden, Health & Beauty, Pet Care, Home Office, Business & Industrial

  • Revenue - online sales (includes desktop, mobile, and tablet) - based on the monetary value of every online transaction - aggregated and updated daily.

  • Orders - number of online transactions (includes desktop, mobile, and tablet) - aggregated and updated daily.

  • Average Order Value - Online sales revenue divided by number of online transactions (includes desktop, mobile, and tablet) - aggregated and updated daily.

Current status (last 7 days)

Dealing with the COVID-19 Economic Impact

Exchanging ideas helps businesses discover and focus on the strategies necessary for a quicker recovery. To help address our current situation, we have compiled a wide range of practical ideas, use cases and useful articles from trusted sources.

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The Time for E-Commerce-First Has Arrived

Why a Digital-Led Strategy Was Important for Retailers as the Coronavirus Pandemic Altered the Habits of Shoppers

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